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LGBTQIA+ community emerges as Thailand’s new economic powerhouse, generating over THB 152 billion

April 29, 2025

The study projects an influx of 4 million LGBTQIA+ tourists, contributing 152 billion baht and raising Thailand’s GDP by 0.3%.

Demand for luxury gives rise to a new definition: the ‘Luxumer’

September 06, 2024

Younger Thais aspiring to a lavish lifestyle are on the rise, increasing demand for luxury products, with Louis Vuitton, Dior, Starbucks, and Apple among the most sought-after luxury brands, according to a new study released on Thursday by Mahidol University’s College of Management (CMMU).

Mahidol targets digital influence

WEDNESDAY, JANUARY 09, 2019

The College of Management at Mahidol University (CMMU) revealed the online market research finding that influencer marketing has become a more appropriate and persuasive approach to reach consumers than traditional marketing,

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LGBTQIA+ community emerges as Thailand’s new economic powerhouse, generating over THB 152 billion

Demand for luxury gives rise to a new definition: the ‘Luxumer’

Mahidol targets digital influence